About Plié
Plié (pronounced plee-ay) is the cool underwear brand from Brazil. Established in 1998 by the Highstil Group in São Paulo, the brand promise is smooth, sensual, seam-free lingerie and leisurewear for today’s modern, dynamic women. The Plié brand is a registered trademark around the world and now sells in more than 30 countries. The shapewear selection is called the Control range and comes with comfort designed in. Plié guarantee you’ll want to wear their smoothing shapewear products all day long. Every fibre is treated with the unique “moisture- management” so that perspiration is drawn gently away from the skin and as it naturally evaporates, it keeps you cool. This treatment lasts for the lifetime of the garment. Plié were also the first to incorporate their silicone hold-up hem system. On all high waist garments, they include a silicone banding inside the upper hem that is barely visible but dramatically reduces the “roll down” problem.
Plié has been available in Europe since 2004 with their EU partners, Brazilian Shapewear. Managing Director Ellie de Souza Cruz is optimistic about the coming months, despite tricky trading conditions. “We’re still seeing growth despite the downturn and we can only put it down to women seeing their shapewear as an “essential” these days, often replacing conventional undergarments with something that gives them a better silhouette”.
Shapewear has been the best-kept secret in fashion and the girls with the most to hide were those scorching hot Brazilian supermodels. Influenced by the young, fit, beach-loving females, Plié focus on function with form, comfort with cool. Gone are the girdles and painful, “pull-it-allin” panties; the Brazilians like their shapewear to be comfortable, cool and, most of all, never an embarrassment in the bedroom.
Today, Plié is one of Europe’s leading companies specialising in shapewear.
FOR MORE INFO CONTACT : T JOHN PEARCE, SALES & MARKETING DIRECTOR
CELLPHONE: +44 (0)7906 268 788
Plié - Brazilian Shapewear 8 Henry Close, Shrewsbury, SY1 3TJ T +44 (0)1743 466 566 F +44 (0)1743 466 266
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